Insights for Trial Lawyers from the book Pre-Suasion
Below is a summary of a few of the main points for trial lawyers from a great book on persuasion, Pre-Suasion, by Robert Cialdini. Pre-suasion is the key to Persuasion “The best persuaders become the best through pre-suasion—the process of arranging for recipients to be receptive to a message before they encounter it . . Read More